360 Degree Marketing PlanA
A 360 degree marketing plan provides an integrated and ongoing approach to promote your fine property and ensure that the right people see your luxury home for sale – its about real buyers. We use our exclusive and proven luxury homes marketing process to ensure that the people who are interested and qualified buyers will see your home. Power of Print Advertising: Utilizing the power of print to market your home, we create 360 marketing velocity to promote your home through advertising in multiple ways; The View/View China and Homes and Estates magazines reach a wide network of top buyers. We also do customized direct mail, brochures, and leverage the power of the Previews luxury brand for even more exposure. Power of Networking: Our extensive network has taken us years to build and it has been carefully cultivated. We promote your property through luxury home tours, exclusive gatherings, top agent networks and international outreach through Previews. Power of Technology: We use our online rapid response system exclusive to Coldwell Banker to reach interested buyers at the point when they are most interested. We send targeted e-blasts and online newsletters that market to targeted agents and clients both national and international. We leverage social media channels personally and through Coldwell Banker residential brokerage, which reaches over 650 websites and provides international translation. We run home-specific advertisements on social media to get your home in front of people who are interested!